Plus, our award-winning reporters, designers, researchers and video/social content creators craft stunning content uniquely tailored to each brand’s strategy. Consumers generally view this business type as something that provides better goods and/or services. But it sure is a great starting point that many men-owned businesses simply don’t have despite their economic dominance.

Inspiring Women-Owned Business Branding Examples to Learn From

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They also have a blog to help educate on money matters and provide financial education services. Souq Almal is a comparison website for insurance, bank accounts, credit cards and loans. Ambareen Musa started the website in 2012 and continues to operate the company as Chief Executive.

According to the SBA, in 1972, there were just over 400,000 women-owned businesses in the United States. Until 1988, women needed a male relative to co-sign if they wanted to apply for a business loan. But that same year, the Women’s Business Ownership Act passed, which allowed the SBA to provide financial assistance to organizations geared toward women-owned small businesses. Today, there are over 13 million women-owned businesses, accounting for 42% of all business ownership in the U.S. and generating $1.9 trillion worth of revenue. Otherwild is a one-stop shop for funky and colorful additions to your home, kitchen, or daily routine. From apparel, accessories, and homewares to makeup and skincare products, every item in the Los Angeles-based business screams unique and handmade.

She was diagnosed with an autoimmune condition during university and found tea really helped. Eliza Birg started by making sensory boxes for her own son, she realised having fun and educational sets combined with multiple sensory items would keep her son entertained for hours. Friend’s children were also equally entertained by her sensory box creations.

This soothing color palette makes us feel prepared to chillax and log our cycle with a mug of hot tea or coffee. Events From the largest conference of its kind, to intimate industry-targeted sessions, WBENC events are dedicated to women-owned businesses’ success. Despite that, there are roughly 12 million women-owned businesses in the U.S. employing over 10 million people, according to the SBA’s latest Annual Business Survey. In fact, women made up approximately 49% of new business owners in 2021, according to a 2022 survey by human resources platform Gusto.

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You bring outsized value to us – as suppliers, as customers, as community members. We are all part of this community, and to sustain it and grow it together, there couldn’t be a more valuable thing. We offer tailored executive education programs designed to help women-owned businesses scale and accelerate growth. Erica Liu Williams first started making granola at home while doing a cleanse with her husband and began selling her granola at farmers’ markets. Ultimately, she expanded the businesses by stocking office pantries at tech companies. Though the pandemic severely disrupted operations, Gr8nola shifted its focus to building its direct-to-consumer sales, a pivot that taught Williams how to adapt in unexpected scenarios and still be successful. Now, with the push to return to work, Williams said people returning to offices has been increasingly positive for the brand.